Branding design for a company is deciphering the “personality” of the business.
Branding sells the business on its own when effective, much like a personality or celebrity that everyone knows and loves. The love spreads like wildfire, in that the more people love the brand, the more other people feel compelled to love that brand. It’s the power of mass social influence.
Brand Identity Is Serious Stuff
Branding can be expressed in a logo design and ideally all marketing communications, such as printed and digital designs. As a great logo designer, Los Angeles makes a wonderful breeding ground where some of the greatest brands are born. In Los Angeles, that may be because of the wealth of creativity that exists. The city of angels breathes, eats and drinks creativity and is evident everywhere because there are just as many businesses that fail as they do succeed.