Get the best freelance graphic designer only when you need one.
That being said, developing a relationship with a graphic designer is important because s/he will come to understand your business model, goals, and branding “personality.”In Los Angeles, businesses tend to hire the same graphic designer for all their advertising campaigns because they understand the value of such. The best designers know how important it is to have clear and consistent branding strategies to strengthen your advertising position and present a trustworthy company and build it up.
Experience in Design Matters
Hiring a freelance graphic designer also has the added advantage of getting services on a quid pro quo basis. Therfore, lowering your design costs over time while being able to get the best service from an experienced designer.