The best graphic designers consider much.
Hiring a graphic designer can be a daunting task for business owners and executives. Anyone with expertise in marketing knows how important the graphic design of an ad or marketing collateral is because it can dramatically raise the value of the marketing campaign or hurt it. Graphic designers’ experienced working with marketers know that the audience, branding, and the goal are all facets that must be considered.
The best advice to anyone who wishes to hire a freelance graphic designer, is to have open and clear communication with the designer. Asking questions and allowing the designer to ask questions will deepen understanding and ascertain that everyone is on the same page, especially in regards to the marketing campaign goal.