How freelance graphic designers charge varies widely.
In Los Angeles, some charge hourly while others charge a flat-fee for projects. Many designers even use either or depending on the client’s needs and preferences. In some situations, an hourly rate may be more suitable, especially when the client is unsure of his needs and wants to to try many different designs until he is satisfied. An hourly rate may also be suitable when both parties have an ongoing working relationship that is consistent and the client hires the freelance graphic designer for ongoing projects.
Freelance Flat-Fee vs Hourly Rate
Freelance graphic designers who charge a flat-fee to give peace of mind to a client who doesn’t want unexpected surprises in costs. When a designer designates a flat-fee she does so after talking and asking questions to get a good idea of the requirements and estimate the amount of time it takes in creating the design. A flat-fee is also easier to work out in terms of invoicing as it is industry standard for a graphic designer to collect fifty percent upfront and the remainder due at the completion of the project.