Graphic Design Work Depends on Use of Software and Expertise
A common thread that most graphic designers share in creating their work is the type of software they use. Most use Adobe software products but not all designers know how to use all of the different software programs offered by Adobe because they are very technical in function and require a lot of knowledge and experience to know and use all the tools within each program well.
Designer’s software is not easy to use out of the box; it takes years to become an expert in using them and knowing which software program is best to use in creating a design. I have over 20 years’ experience in Adobe and I know from experience that knowing how to use the software makes a huge difference in two aspects. The first aspect is being an expert in using The Adobe Master Collection is a huge time-saving advantage because as a freelance graphic designer if you can create a design in less time that means you can pass that time-cost savings to your client. The second aspect is knowing how to use the software gives the ability to be more creative and also create designs the way they are envisioned without being inhibited by the software itself.
In my opinion, Adobe Illustrator and Photoshop are the top programs and used by most graphic designers everywhere. I’ve been using these programs for over twenty years and I love them! Of course, there are many other tools and software that I use as well. Every designer has preferences in what they use and how.
In Los Angeles, Freelance Graphic Designers Have Greater Varied Skillset
In Los Angeles, freelance graphic designers typically have a greater varied skillset. This is partly due to the fact that Los Angeles is a hub for the entertainment industry and branding agencies. An experienced designer will be exposed to numerous types of companies and will have worked with many agencies, like myself. I feel that this experience has contributed to my growth as a freelance graphic designer in Los Angeles.
Over the years, I have become much faster not just in using the software but also in being comfortable, daring and confident in my own creative skill and intuition. However, the latter is a talent as an artist. On a side note, as an artist, I’ve noticed that my artistic style changes over time and I feel more creative freedom today than I have ever felt. This applies not just to my graphic designs but also to the art I create with traditional mediums such as pencil drawings and paintings. However, interestingly enough the time aspect of being faster does not translate into traditional mediums as much. Probably because I don’t care how much time I take in drawing or painting; I just want to create whatever I want and not care about anyone or anything else.
Back to the issue at hand…
As you can see, knowing and using Adobe’s individual software products or similar tools and which ones can affect and dictate what kind of work a freelance or employed graphic designer is capable of doing.
Types of work an experienced graphic designer does, especially as a freelancer:
- logo design
- brochure design
- web design
- business cards
- packaging design
- vehicle wrap design
- event banners
- marketing postcards
- direct mail design
- billboard design
- email signature design
- restaurant menu design
- mobile app design
- ad design
- animated headers for website
- graphics intensive videos for web
- corporate communications
- branded company stationery
- branding style guide
The list above is not by any means exhaustive. Sometimes, I’ve gotten off-beat design requests which, thankfully, I’ve been able to fulfill. For instance, I was once commissioned to design a glass installation for a casino’s restaurant. The project involved designing the graphics that would be applied to the glass entrance, doors, and surrounding glass panels.