A typical definition of graphic design would be the art of solving problems to convey an idea in a visually appealing manner.
Executives often see graphic designers as architects of information in reference to the value placed on streamlining communication. Communicating information succinctly is a crucial aspect of graphic design.
Planning Before Actually Designing
The role of the designer is to fully understand the concept/idea wanted to be communicated. A freelance designer formulates a plan and implement a design that conveys a specific message to the target audience within a set of restrictions such as budget, branding and purpose. A design might be restricted to specific colors for branding or costs in regards to printing or time spent on the project. In terms of physical restrictions, size, material and end use may be a factor to consider based on use, distribution and even the demographic of the audience. The graphic artist must pass the message across to the target audience to fulfill the objective of the design, which is a very crucial aspect of good graphic design.